Intalock Summit 2017 Sponsor – NetApp – The Challenge to be a Digital Business

I am fascinated by the drive for companies to become digital businesses and the disruption this is causing in the business landscape, and I can remember when having a company website was optional. My dad used to know his bank manager on a first name basis, I judge my bank by the features and speed of its iPhone App.

Digital Disruption isn’t some dark art. I think it’s really a measure for how a business can provide a differentiated service outcome for their customers using the new digital technologies at hand. The winners in this game are the businesses that can leverage these technologies to get ahead and importantly the leaders of the pack are putting data at the center of their business.

We have all heard people at conferences bang on about Uber and AirBnB – which are truly digital businesses, built on data – the problem is that most businesses can’t simply become digital businesses overnight. They have the small challenge of existing customers and often a lot of fixed assets. That doesn’t mean that every business isn’t at some point on the journey to become a digital company, some will simply take longer than others.

No industry is exempt. Universities are looking at how they can provide AR and VR solutions for remote students, healthcare service providers are looking at wearable devices to provide proactive patient care and utility companies are looking to leverage smart meters to provide real time analytics on customer consumption.

These new digital solutions are being built by new development teams on new platforms, often using new tools and techniques. The software developers are calling the shots. That solution that has been running the business for years is now apparently a legacy application. The cool new solutions are being built in the cloud, often using some form of data analytics at their core.

Data growth is exploding, not only are humans creating more information than ever, machines are now far outpacing us. From smart phones and CCTV cameras to the ever increasing number of connected devices and sensors – I counted more than 30 data generating devices in my home alone – this information is now being mined to provide a competitive edge, a unique customer centric insight that is at the very center of this digital revolution – how can your business be relevant in that 5 seconds I use you mobile application?

We have a nexus of change – digital disruption – that is causing us to rethink everything. It doesn’t matter where you are on the digital disruption journey, with new applications being built in the cloud, data and analytics being a key tenant and data privacy and security never being more important it is critical that you have a data management strategy as the foundation for your digital business transition.

 

NETapp image

Wouldn’t it be great if someone created a data management solution to help standardise and control the costs of those, soon to be, legacy applications. What if there was a way to accelerate the development of your new digital applications and your digital agenda. What if you could manage and protect your data across the entire hybrid cloud landscape. What if you could purchase your data management solutions like you purchase all your other cloud services, as you use them.

I am fascinated by the drive for companies to become digital businesses and the disruption this is causing in the business landscape, and I can remember when having a company website was optional. My dad used to know his bank manager on a first name basis, I judge my bank by the features and speed of its iPhone App.

Digital Disruption isn’t some dark art. I think it’s really a measure for how a business can provide a differentiated service outcome for their customers using the new digital technologies at hand. The winners in this game are the businesses that can leverage these technologies to get ahead and importantly the leaders of the pack are putting data at the center of their business.

We have all heard people at conferences bang on about Uber and AirBnB – which are truly digital businesses, built on data – the problem is that most businesses can’t simply become digital businesses overnight. They have the small challenge of existing customers and often a lot of fixed assets. That doesn’t mean that every business isn’t at some point on the journey to become a digital company, some will simply take longer than others.

No industry is exempt. Universities are looking at how they can provide AR and VR solutions for remote students, healthcare service providers are looking at wearable devices to provide proactive patient care and utility companies are looking to leverage smart meters to provide real time analytics on customer consumption.

These new digital solutions are being built by new development teams on new platforms, often using new tools and techniques. The software developers are calling the shots. That solution that has been running the business for years is now apparently a legacy application. The cool new solutions are being built in the cloud, often using some form of data analytics at their core.

Data growth is exploding, not only are humans creating more information than ever, machines are now far outpacing us. From smart phones and CCTV cameras to the ever increasing number of connected devices and sensors – I counted more than 30 data generating devices in my home alone – this information is now being mined to provide a competitive edge, a unique customer centric insight that is at the very center of this digital revolution – how can your business be relevant in that 5 seconds I use you mobile application?

We have a nexus of change – digital disruption – that is causing us to rethink everything. It doesn’t matter where you are on the digital disruption journey, with new applications being built in the cloud, data and analytics being a key tenant and data privacy and security never being more important it is critical that you have a data management strategy as the foundation for your digital business transition.

Wouldn’t it be great if someone created a data management solution to help standardise and control the costs of those, soon to be, legacy applications. What if there was a way to accelerate the development of your new digital applications and your digital agenda. What if you could manage and protect your data across the entire hybrid cloud landscape. What if you could purchase your data management solutions like you purchase all your other cloud services, as you use them.

Author: APAC CTO Matt Hurford

Posted by: Claire McKee
20 July 2017